Sundus -  storyteller & creative director. Most of my work has been within the Muslim nonprofit space. I’ve always been drawn to capturing raw moments — the environment, the conversations, the small meaningful moments — and translating that into visual stories. I love taking what we naturally learn and experience in a space and shaping it into something that reflects its heart. At Qalam/Roots Community, I created the brand’s storytelling identity through video and visual narrative. I’ve taken that same storytelling framework and implemented it across other organizations, including Rawdah Community..  helping them clarify their voice and visually reflect their mission.